About PrimeRoute
Logistics
as an operating system.
Founded in Rotterdam in 2012, PrimeRoute was built by supply-chain veterans and engineers who believed logistics could feel like modern software. Today we route more than 480,000 shipments daily across 142 countries.
Principles
How we operate.
Precision
Every shipment measured to the minute. Every rate to the cent. Nothing left to interpretation.
Transparency
Real-time visibility for shippers and their customers. No hidden surcharges, no manual manifests.
Engineering-first
Our fleet is coordinated by code. APIs are a first-class product, not an afterthought.
Accountability
Miss the window, refund the difference. Automatically. No claim required.
Our story
From one Rotterdam warehouse to 142 countries.
We started with 4 vans, one warehouse near the Port of Rotterdam, and a stubborn belief that shippers deserved better than a fax number and a tracking page from 2004.
Over the next decade, we built our own dispatch stack, negotiated dedicated berth windows at eight major ports, and stitched together a customs brokerage network across every country we serve.
Today, our engineering team is larger than our warehouse ops team. That says something about where logistics is heading — and where we intend to lead.
Ship with us.
Talk to our team about integrating PrimeRoute into your operation.